Travel like you
know a local
↓ Your local friend
in every city
Detailed travel plans with hidden gems, curated by people who actually live there. No tourist traps. No generic lists. Just the city, the way locals see it.
"Skip Löyly and Allas Sea Pool – the real Finnish experience is found at Kotiharjun Sauna or, if you're feeling adventurous, the community-run Sompasauna."
— Mikko, local expertFour steps to
the perfect trip
Pick your city
Choose from our curated cities. Answer a quick quiz about your travel style — budget, food, pace, interests, group size.
Your itinerary takes shape
Based on your answers, we build a full day-by-day plan: restaurants, spots, routes, timing, practical tips — tailored to exactly what you told us.
A local makes it real
A resident who genuinely loves the city reviews every itinerary. They swap tourist traps, add hidden gems, and leave personal notes.
Your guide, delivered
Receive a beautiful, shareable itinerary within 24 hours. Maps, links, everything you need. Ask questions before you go.
Choose your city
Nordic soul, hidden courtyards, the best coffee you'll ever have.
Explore Helsinki →
Beyond the canals. The neighbourhoods locals actually live in.
Explore Amsterdam →
Bold architecture, raw energy, zero pretension. Europe's most underrated city.
Explore Rotterdam →
Beyond La Rambla. The city the locals actually live in.
Raw, creative, constantly reinventing itself. Hard to do wrong.
The London your guidebook forgot to mention.
Better than
Google or ChatGPT
Search results are full of sponsored content. Review sites are gamed. ChatGPT and TripAdvisor recommend the same 10 places in every city.
Sotto itineraries are built by real residents who genuinely love their city — people with no commercial interest in where you eat or sleep. They don't recommend places because they're paid to. They recommend them because they're actually good.
100% independent. No paid placements. No tourist traps.
Simple, honest pricing
One-time fee per trip. No subscription. No surprises.
- Custom travel questionnaire
- Day-by-day local itinerary
- Expert local review & hidden gems
- Async Q&A before your trip
- PDF delivered within 24 hours
One-time fee · No subscription · 100% independent
Under; below; beneath.
— "sotto voce" — spoken under the breath, in a low voice.
sotto.travel · proper noun
A personalised city-break itinerary crafted by someone who actually lives there. Travel below the surface — past the tourist layer, into the real city.
"I've lived across Helsinki, Rotterdam and Madrid. Every time a friend asked for tips, I'd spend an hour writing them a proper guide – restaurants, neighbourhoods, the stuff no article ever covers. Sotto is that guide, for every city, for everyone."
Everything you
need to know
A day-by-day itinerary built around your specific trip: your city, travel dates, group size, budget and interests. It includes neighbourhoods to stay in, restaurants with context (not just a list), things to do ordered by day, and practical tips a local would actually share — transit hacks, what to skip, when to go. Delivered to your inbox as a clean PDF and plain-text summary within 24 hours.
Both, honestly. A local expert who lives in the city defines the structure, handpicks the places, and writes the voice. AI handles the assembly and personalisation at scale. Think of it as a local's knowledge, applied to your exact trip — not a generic blog post repackaged.
Yes. Every itinerary comes with one round of revisions — just reply to the delivery email with your notes and we'll update it within 24 hours. If you want something substantially different, you can always start a new itinerary.
No problem. If your trip dates or destination shift before we start working on it, just email us and we'll adjust. Once the itinerary is delivered, changes fall under the revision policy above.
You can — and you'll end up with the same 10 places everyone visits. Sotto is for people who want to experience a city the way a friend who lives there would show it to you: opinionated, specific, and honest. We skip what's overrated and focus on what's actually good right now.